About Site Proper
Site Proper is new.
The experience behind it isn't.
Site Proper was created for established businesses that want thoughtful custom websites without the agency theater, mystery pricing, or unnecessary complexity. The studio is new. The experience behind it spans nearly two decades.
Nearly 20 Years
Experience across website strategy, SEO, content, digital marketing, project leadership, and helping businesses turn ideas into working websites.
Much of that work was completed while working with or for other agencies. Those projects belong to those businesses and agencies, so you won't see them presented here as Site Proper portfolio work.
What you will see is the thinking, process, and standard behind the work we do now.
Where That Experience Applies
Nearly two decades, four areas of focus.
Strategy
Understanding the business, audience, goals, competition, and what the website actually needs to accomplish.
SEO + Content
Structuring sites around how customers search, what they need to understand, and how information should be organized.
Web + UX
Planning websites that are clear, credible, responsive, easy to use, and built around real customer decisions.
Project Leadership
Taking a website from idea through planning, content, design, development, testing, and launch without unnecessary chaos.
Why Site Proper
Why build another web studio?
Because good businesses are often forced to choose between two extremes: a cheap template they have to figure out themselves, or an oversized agency engagement full of meetings, jargon, and opaque pricing.
Site Proper was built for the space in between.
- Expert guidance
- Custom work
- Clear communication
- Transparent pricing
- No unnecessary complexity
You shouldn't need a giant agency to get a thoughtful website.
Our Point of View
A few things we believe.
Good websites start with the business.
Not with a theme.
More pages are not automatically better.
Every page should have a job.
You should know what you're paying for.
No mystery pricing.
Design should clarify.
Not decorate for the sake of decorating.
The website should make customers' decisions easier.
If people are confused, the work isn't finished.
Technology should stay in the background.
Customers care whether the site works, not what framework built it.
No borrowed portfolio.
Nearly two decades in this industry means there is plenty of past work behind the experience here. Much of it was produced while working with other agencies, and Site Proper won't present that work as its own.
What you'll see instead is Site Proper's own work: websites built for clients, alongside independent concept studies, each clearly labeled for what it is.
Working Together
Clear process. No guessing.
You'll know what we're doing.
We explain the process and what comes next.
You'll know what we need from you.
No endless homework or unclear requests.
You'll know what it costs.
Pricing is visible and scope is defined before the project starts.
We'll tell you what you don't need.
We are not trying to sell the largest possible website.
If your business has outgrown its website, tell us about it.
We'll look at what you have now, what isn't working, what we'd keep, and what actually makes sense to change.